Customers and consumers formost
What we do is to satisfy the demands of the present and potential customers and consumers.
 

 Respect
We show respect to others and treasure different backgrounds, cultures and viewpoints.
 
 Righteous
Our behaviors must show our honesty, consistent and specialization and our communications are open and direct.
 

 Teamwork spirit
We cooperate and communicate cross the differences in functions, ranks and areas to construct our family, and everybody should be responsible for their behaviors and achievements.

 Innovation
In all fields of our work, we accept innovation and challenge ourselves. Not only should we learn from succeeds, but also from failures.

 Quality
We should try our best to meet customers and consumers’demands toward our products, services and workers’ quality and specialization.

 Practise these values
We will realise our management target and our company will be popular with consumers, customers, workers and society.